Build engaging & multi-channel content
Data-driven insights can induce more consumption of content across all customer touchpoints due to higher customer understanding.
Build new audiences
Partnering with trusted contemporaries, can use combined data to build “look-alike” models and target the new audience beyond the in-house data.
High Ad Rates
For delivering such engaged audiences to advertisers, publishers can demand higher ad rates.
Leverage e-commerce for more revenue windows
Launch own e-commerce platforms and sell or promote products of various domains and websites via third parties.