“Whoever controls media, controls the mind.”
Thus said this, it would be no wisdom to underestimate the power & popularity of media in the Digital Landscape.Media can make or break a person, a brand or an organization. It can make a guilty innocent & an innocent guilty. Thus, media is one of the most powerful entities on the earth.
But the way we consume media these days has drastically changed. Advertising has come a long way: from being a source of infotainmentearlier to an endless commercial battlefield and omnipotent weapon now.
Consumer with niche interests seldom take heed to go through all the messages bombarded on them, whether in their inbox, mails or ad space. The hard-planned messages of the creativeteams unfortunately end up in recycle bins. Thus, it is here our media planners and buyers whowith theirstate-of-the-art techniques and strategies frame the best media plan for your brand, put their heart and soul to make your brand popular and a go-to name by pitching them with the right content at the right portal.
The way media controls our minds today, lays bare the whole galaxy of opportunities to reach your audience. So what do brands need is just the perfect catch of mix media, combining traditional as well as digital media, both in terms of content and budget.
DO YOU KNOW?
- Daily time spent with media worldwide (2018): 473 min (i.e. nearly 1/3 day)
- Time spent per day on digital media: 395 min